Good and high-quality images are today integral and essential in the web. They can tempt us for interpretations, inspire us or even manipulate us. Picture + text should form an balanced ration. But – the right picture selection is important.
The selection of the picture can be based on different criteria:
Good picture quality stands for a professional website
content or brand-relevant
creates an action or the desire for an action
replaces the text > visual hook
images with people > authentic, non-obvious portal images